Digital accounts for over 53% of all advertising and marketing. Our digital marketing program provides powerful skills, industry certifications, and a deep understanding of content marketing, media buying, viral and organic growth.
We consulted with Fortune 500 companies and successful startups to find out what skills they most want to see in their entry-level marketing hires—and what skills traditional marketing programs don’t teach.
Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program provides a deep background in both. Built around industry certifications from Google and HubSpot, your resume - and career prospects - will outpace others in this competitive industry.
Our Digital Marketing program has built-in technical training in Facebook Business Manager, HubSpot, Paid Search, Google Analytics and Paid Social Marketing, so you’ll learn how to collect and interpret the data you use to build campaigns.
Courses are updated every semester with our industry experts to make sure the skills you’re learning are the same ones digital marketers are using right now in their careers.
Obi is the leading ride-share aggregator application. Obi shows you prices for your trip from Uber, Lyft, and over 200 other rideshare services. Obi’s expertise was invaluable in helping to decide the courses to be included in this curriculum.
Mala Chandra developed multiple core Java technologies, including J2EE, J2ME and Java Beans. In 2004, she was named one of the 25 most influential women in the development of the internet. She has developed courses in gamification, social media and other subjects for the University of Washington.